/* ShapeLark: warm studio light. Palette sampled from the hero render. */
:root {
  --paper: #f4ede4;
  --paper-2: #ebe2d6;
  --paper-3: #e2d6c7;
  --ink: #1d1714;
  --ink-2: #54473e;      /* muted text: 7.5:1 on paper */
  --line: rgba(29, 23, 20, 0.14);
  --espresso: #1b1411;
  --espresso-2: #261c17;
  --cream: #f4ede4;
  --cream-2: #cdbfb1;    /* muted text on espresso: 10:1 */
  --plaster: #8a6448;
  --terra: #9a4325;      /* CTA: white text 7.3:1 */
  --terra-hover: #84371d;
  --amber: #e9a35a;
  --serif: "Instrument Serif", "Iowan Old Style", "Palatino Linotype", Georgia, serif;
  --sans: "Geist", ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  --mono: "Geist Mono", ui-monospace, "SF Mono", Menlo, monospace;
  --pad: clamp(20px, 4.2vw, 64px);
  --max: 1320px;
  --radius: 4px;
  --ease: cubic-bezier(.2, .7, .1, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-padding-top: 72px; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font: 400 17px/1.6 var(--sans);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
img, video { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
h1, h2, h3 { margin: 0; font-weight: 400; }
p { margin: 0; }
em { font-style: italic; }
button { font: inherit; color: inherit; }

.sr-only {
  position: absolute !important; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0;
}
.skip {
  position: absolute; left: 12px; top: -60px; z-index: 100;
  background: var(--ink); color: var(--cream); padding: 10px 16px; border-radius: var(--radius);
  text-decoration: none; transition: top .2s;
}
.skip:focus { top: 12px; }

:focus-visible { outline: 2px solid var(--terra); outline-offset: 3px; border-radius: 2px; }
.dark :focus-visible, .sample :focus-visible, .site-header:not(.is-solid) :focus-visible { outline-color: var(--amber); }

.wrap { width: 100%; max-width: var(--max); margin: 0 auto; padding: 0 var(--pad); }

/* ------------------------------------------------------------ type */
.eyebrow, .kicker, .w-label, .plan-badge, .step-n, .tag, .hero-caption, .plan-for {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .08em;
  text-transform: uppercase;
  font-weight: 500;
}
.kicker { color: var(--ink-2); display: flex; gap: 14px; align-items: center; margin-bottom: 22px; }
.kicker span { color: var(--terra); }
.dark .kicker, .sample .kicker { color: var(--cream-2); }
.dark .kicker span, .sample .kicker span { color: var(--amber); }

h2 {
  font-family: var(--serif);
  font-size: clamp(40px, 5.4vw, 84px);
  line-height: .98;
  letter-spacing: -0.015em;
}
h2 em, h1 em { font-style: italic; }
h3 { font-family: var(--sans); font-weight: 600; font-size: 18px; letter-spacing: -0.01em; line-height: 1.3; }

/* ------------------------------------------------------------ buttons */
.btn {
  --h: 52px;
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  min-height: var(--h); padding: 0 24px;
  border-radius: 999px; border: 1px solid transparent;
  font: 500 16px/1 var(--sans); letter-spacing: -0.005em;
  text-decoration: none; cursor: pointer; white-space: nowrap;
  transition: background-color .25s var(--ease), color .25s var(--ease), border-color .25s var(--ease), transform .25s var(--ease);
}
.btn .arrow { transition: transform .3s var(--ease); }
.btn:hover .arrow { transform: translateX(4px); }
.btn-primary { background: var(--terra); color: #fff; }
.btn-primary:hover { background: var(--terra-hover); }
.btn-ghost { border-color: rgba(244, 237, 228, .55); color: var(--cream); }
.btn-ghost:hover { background: rgba(244, 237, 228, .12); border-color: var(--cream); }
.btn-ghost-light { border-color: rgba(244, 237, 228, .4); color: var(--cream); background: transparent; }
.btn-ghost-light:hover { border-color: var(--cream); background: rgba(244, 237, 228, .08); }
.btn-line { border-color: var(--ink); color: var(--ink); background: transparent; }
.btn-line:hover { background: var(--ink); color: var(--cream); }
.btn-small { --h: 40px; padding: 0 18px; font-size: 14px; }
.btn-large { --h: 60px; padding: 0 30px; font-size: 17px; }

/* ------------------------------------------------------------ header */
.site-header {
  position: fixed; inset: 0 0 auto 0; z-index: 50;
  color: var(--cream);
  transition: background-color .35s var(--ease), color .35s var(--ease), box-shadow .35s var(--ease), transform .35s var(--ease);
}
.site-header .bar {
  max-width: var(--max); margin: 0 auto; padding: 0 var(--pad);
  height: 72px; display: flex; align-items: center; gap: 32px;
}
.site-header.is-solid {
  background: rgba(244, 237, 228, .9);
  -webkit-backdrop-filter: saturate(1.4) blur(14px); backdrop-filter: saturate(1.4) blur(14px);
  color: var(--ink);
  box-shadow: 0 1px 0 var(--line);
}
.site-header.is-solid .btn-small { background: var(--terra); color: #fff; border-color: var(--terra); }
.brand { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; font-family: var(--serif); font-size: 27px; letter-spacing: -0.01em; line-height: 1; }
.brand-mark { width: 24px; height: 24px; flex: none; margin-top: -2px; }
.nav { display: flex; gap: 30px; margin-left: auto; }
.nav a { text-decoration: none; font-size: 15px; opacity: .88; position: relative; padding: 6px 0; }
.nav a::after { content: ""; position: absolute; left: 0; right: 0; bottom: 0; height: 1px; background: currentColor; transform: scaleX(0); transform-origin: left; transition: transform .35s var(--ease); }
.nav a:hover { opacity: 1; }
.nav a:hover::after { transform: scaleX(1); }
.site-header .btn-small { background: var(--cream); color: var(--ink); }
.site-header .btn-small:hover { background: #fff; }

/* ------------------------------------------------------------ hero */
.hero { position: relative; min-height: 100vh; min-height: 100svh; display: grid; background: var(--espresso); color: var(--cream); overflow: hidden; }
.hero-media { margin: 0; position: absolute; inset: 0; }
.hero-media picture, .hero-media img { width: 100%; height: 100%; }
.hero-media img { object-fit: cover; object-position: 62% 50%; }
.hero-media::after {
  /* deepen the shaded wall behind the headline */
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background:
    linear-gradient(90deg, rgba(27, 18, 13, .78) 0%, rgba(27, 18, 13, .55) 26%, rgba(27, 18, 13, .12) 46%, rgba(27, 18, 13, 0) 58%),
    linear-gradient(180deg, rgba(27, 18, 13, .45) 0%, rgba(27, 18, 13, 0) 18%);
}
.hero-copy {
  position: relative; z-index: 2;
  align-self: center;
  width: 100%; max-width: var(--max); margin: 0 auto; padding: 120px var(--pad) 120px;
}
.hero-copy > * { max-width: 560px; }
.eyebrow { color: var(--amber); margin-bottom: 26px; }
.hero h1 {
  font-family: var(--serif);
  font-size: clamp(52px, 7.2vw, 112px);
  line-height: .93;
  letter-spacing: -0.02em;
  max-width: 9.5em;
  margin-bottom: 28px;
  text-wrap: balance;
}
.hero h1 em { color: #f6d9b4; }
.lede { font-size: 18px; line-height: 1.6; color: rgba(244, 237, 228, .92); max-width: 470px; margin-bottom: 34px; }
.cta-row { display: flex; flex-wrap: wrap; gap: 12px; }
.fine { margin-top: 20px; font-size: 14px; color: rgba(244, 237, 228, .8); }
.hero-caption {
  position: absolute; z-index: 3; right: var(--pad); bottom: 28px;
  display: flex; align-items: center; gap: 10px;
  max-width: 420px; font-size: 11px; line-height: 1.5; letter-spacing: .06em;
  color: var(--ink); background: rgba(244, 237, 228, .86);
  -webkit-backdrop-filter: blur(8px); backdrop-filter: blur(8px);
  padding: 9px 14px; border-radius: 999px;
}
.hero-caption .dot { width: 7px; height: 7px; border-radius: 50%; background: var(--terra); flex: none; }

/* subtle "light comes up" entrance */
@media (prefers-reduced-motion: no-preference) {
  .hero-media img { animation: lightup 2.2s var(--ease) both; }
  .hero-copy > * { animation: rise 1.1s var(--ease) both; }
  .hero-copy > :nth-child(2) { animation-delay: .08s; }
  .hero-copy > :nth-child(3) { animation-delay: .16s; }
  .hero-copy > :nth-child(4) { animation-delay: .24s; }
  .hero-copy > :nth-child(5) { animation-delay: .32s; }
  .hero-caption { animation: rise 1.1s .6s var(--ease) both; }
}
@keyframes lightup { from { filter: brightness(.55) saturate(.8); transform: scale(1.045); } to { filter: none; transform: none; } }
@keyframes rise { from { opacity: 0; transform: translateY(18px); } to { opacity: 1; transform: none; } }

/* ------------------------------------------------------------ sections */
.section { padding: clamp(84px, 11vw, 168px) 0; position: relative; }
.paper-2 { background: var(--paper-2); }
.dark { background: var(--espresso); color: var(--cream); }
.section-head { display: grid; grid-template-columns: 1fr; gap: 0; margin-bottom: clamp(44px, 6vw, 84px); max-width: 980px; }
.section-head h2 { max-width: 14em; text-wrap: balance; }
.section-note { margin-top: 26px; max-width: 560px; color: var(--ink-2); font-size: 17px; }

/* reveal on scroll */
.reveal { opacity: 1; }
@media (prefers-reduced-motion: no-preference) {
  .js .reveal { opacity: 0; transform: translateY(26px); transition: opacity 1s var(--ease), transform 1s var(--ease); }
  .js .reveal.in { opacity: 1; transform: none; }
}

/* ------------------------------------------------------------ craft / compare */
.craft { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(36px, 5vw, 88px); align-items: center; }
.craft-copy h2 { margin-bottom: 28px; }
.craft-copy > p:not(.kicker) { color: var(--cream-2); max-width: 440px; }
.ticks { list-style: none; padding: 0; margin: 34px 0 0; display: grid; gap: 18px; max-width: 460px; }
.ticks li { padding-left: 28px; position: relative; color: var(--cream-2); font-size: 16px; }
.ticks li::before { content: ""; position: absolute; left: 0; top: .62em; width: 14px; height: 1px; background: var(--amber); }
.ticks b { color: var(--cream); font-weight: 500; }

.compare {
  position: relative; overflow: hidden; border-radius: var(--radius);
  aspect-ratio: 5 / 4; background: #2a201b;
  box-shadow: 0 40px 80px -40px rgba(0, 0, 0, .6);
  touch-action: pan-y; user-select: none; -webkit-user-select: none;
}
.compare .layer, .compare .layer img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: 78% 55%; }
.layer-clay { clip-path: inset(0 calc(100% - var(--pos)) 0 0); }
.compare .handle { position: absolute; top: 0; bottom: 0; left: var(--pos); width: 0; pointer-events: none; }
.compare .handle::before { content: ""; position: absolute; top: 0; bottom: 0; left: -1px; width: 2px; background: rgba(255, 255, 255, .9); box-shadow: 0 0 0 1px rgba(0, 0, 0, .06); }
.compare .knob {
  position: absolute; top: 50%; left: 0; transform: translate(-50%, -50%);
  width: 52px; height: 52px; border-radius: 50%;
  background: var(--cream); color: var(--ink);
  display: grid; place-items: center;
  box-shadow: 0 8px 24px rgba(0, 0, 0, .25);
  transition: transform .25s var(--ease);
}
.compare .knob svg { width: 22px; height: 22px; }
.compare:hover .knob { transform: translate(-50%, -50%) scale(1.06); }
.compare-range {
  position: absolute; inset: 0; width: 100%; height: 100%; margin: 0;
  opacity: 0; cursor: ew-resize; -webkit-appearance: none; appearance: none;
}
.compare:has(.compare-range:focus-visible) .knob { outline: 2px solid var(--amber); outline-offset: 4px; }
.tag {
  position: absolute; top: 16px; z-index: 2; pointer-events: none;
  padding: 7px 12px; border-radius: 999px; font-size: 11px;
  background: rgba(27, 20, 17, .72); color: var(--cream);
  -webkit-backdrop-filter: blur(6px); backdrop-filter: blur(6px);
}
.tag-l { left: 16px; }
.tag-r { right: 16px; }

/* ------------------------------------------------------------ service strip */
.strip { background: var(--espresso); color: var(--cream); border-top: 1px solid rgba(244, 237, 228, .1); }
.strip-inner { display: flex; align-items: center; justify-content: space-between; gap: 24px; min-height: 76px; }
.strip-label { font: 500 12px/1.4 var(--mono); letter-spacing: .08em; text-transform: uppercase; color: var(--cream-2); }
.strip-list { list-style: none; margin: 0; padding: 0; display: flex; align-items: center; gap: 0; }
.strip-list li { display: flex; align-items: center; }
.strip-list li + li::before { content: "/"; color: var(--amber); opacity: .7; margin: 0 18px; font-family: var(--serif); font-size: 22px; }
.strip-list a { font-family: var(--serif); font-size: 26px; line-height: 1; text-decoration: none; color: var(--cream); }
.strip-list a:hover { color: #f6d9b4; }

/* ------------------------------------------------------------ work */
.section-head-split { max-width: none; grid-template-columns: minmax(0, 6fr) minmax(0, 5fr); gap: 24px clamp(32px, 5vw, 80px); align-items: end; }
.section-head-split .section-note { margin-top: 0; padding-bottom: 8px; }
.bento { display: grid; gap: clamp(36px, 4.4vw, 64px); }
.bento-row { display: grid; grid-template-rows: 1fr auto; column-gap: clamp(16px, 2vw, 28px); row-gap: 0; align-items: stretch; }
.row-a { grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); }
.row-b { grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); }
.row-c { grid-template-columns: minmax(0, 7fr) minmax(0, 4fr); }
.work { margin: 0; display: flex; flex-direction: column; min-width: 0; }
@supports (grid-template-rows: subgrid) {
  .bento-row > .work { display: grid; grid-row: span 2; grid-template-rows: subgrid; }
  .bento-row > .work > .frame.fill { height: 100%; }
}
.frame { position: relative; overflow: hidden; border-radius: var(--radius); background: var(--paper-3); }
.frame.fill { flex: 1; min-height: 0; }
.frame.fill picture, .frame.fill img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.ar-square { aspect-ratio: 1 / 1; }
.ar-portrait { aspect-ratio: 4 / 5; }
.ar-square img, .ar-portrait img, .frame video { width: 100%; height: 100%; object-fit: cover; }
.frame img, .frame video { transition: transform 1.4s var(--ease); }
.work:hover .frame img { transform: scale(1.02); }
.frame-white { background: #fff; box-shadow: inset 0 0 0 1px var(--line); }
.frame-white img { mix-blend-mode: multiply; }
.work figcaption { display: grid; grid-template-columns: 120px 1fr; gap: 16px; padding-top: 16px; align-content: start; }
.w-label { color: var(--terra); padding-top: 3px; }
.w-text { color: var(--ink-2); font-size: 15px; line-height: 1.55; max-width: 34em; }
#w-colorways .frame img { object-position: 50% 60%; }

.frame-video { background: #4a3324; }
.frame-video video { display: block; }
.badge-360 {
  position: absolute; top: 14px; right: 14px; z-index: 2; pointer-events: none;
  width: 58px; height: 58px; border-radius: 50%; display: grid; place-items: center;
  border: 1px solid rgba(244, 237, 228, .55); color: var(--cream);
  font: 400 19px/1 var(--serif); background: rgba(27, 20, 17, .25);
  -webkit-backdrop-filter: blur(6px); backdrop-filter: blur(6px);
}
.video-toggle {
  position: absolute; left: 14px; bottom: 14px; z-index: 2;
  display: inline-flex; align-items: center; gap: 8px;
  min-height: 40px; padding: 0 16px 0 13px; border-radius: 999px; border: 1px solid rgba(244, 237, 228, .4);
  background: rgba(27, 20, 17, .62); color: var(--cream); cursor: pointer;
  font: 500 12px/1 var(--mono); letter-spacing: .08em; text-transform: uppercase;
  -webkit-backdrop-filter: blur(6px); backdrop-filter: blur(6px);
}
.video-toggle:hover { background: rgba(27, 20, 17, .85); }
.vt-icon { width: 13px; height: 13px; }
.video-toggle .vt-pause { display: none; }
.video-toggle[aria-pressed="true"] .vt-pause { display: inline; }
.video-toggle[aria-pressed="true"] .vt-play { display: none; }

/* ------------------------------------------------------------ why */
.why-grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 0; border-top: 1px solid var(--line); }
.why { padding: 30px 28px 6px 0; border-right: 1px solid var(--line); margin-right: 28px; }
.why:last-child { border-right: 0; margin-right: 0; }
.why h3 { margin-bottom: 12px; font-size: 19px; }
.why p { color: var(--ink-2); font-size: 16px; }

/* ------------------------------------------------------------ steps */
.steps { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: clamp(20px, 2.4vw, 36px); counter-reset: none; }
.step { position: relative; padding-top: 28px; border-top: 1px solid var(--ink); }
.step-n { display: block; color: var(--terra); margin-bottom: 40px; }
.step h3 { font-family: var(--serif); font-weight: 400; font-size: clamp(30px, 2.8vw, 40px); letter-spacing: -0.01em; line-height: 1; margin-bottom: 16px; }
.step p { color: var(--ink-2); font-size: 16px; }

/* ------------------------------------------------------------ pricing */
.plans { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(16px, 2vw, 24px); align-items: stretch; }
.plan {
  position: relative; display: flex; flex-direction: column;
  background: var(--paper); border-radius: var(--radius);
  padding: clamp(28px, 3vw, 40px);
  box-shadow: inset 0 0 0 1px var(--line);
}
.plan header { padding-bottom: 26px; margin-bottom: 26px; border-bottom: 1px solid var(--line); }
.plan h3 { font-family: var(--serif); font-weight: 400; font-size: 40px; line-height: 1; margin-bottom: 10px; }
.plan-for { color: var(--ink-2); font-size: 11px; }
.price { font-family: var(--serif); font-size: clamp(64px, 6vw, 88px); line-height: 1; letter-spacing: -0.02em; margin-top: 26px; display: flex; align-items: flex-start; }
.price .cur { font-size: .42em; margin: .18em .08em 0 0; }
.price .per { font-family: var(--sans); font-size: 14px; letter-spacing: 0; color: var(--ink-2); align-self: flex-end; margin: 0 0 .8em 10px; }
.plan ul { list-style: none; padding: 0; margin: 0 0 34px; display: grid; gap: 12px; flex: 1; }
.plan li { position: relative; padding-left: 26px; font-size: 16px; }
.plan li::before { content: ""; position: absolute; left: 2px; top: .55em; width: 11px; height: 6px; border-left: 1.5px solid var(--terra); border-bottom: 1.5px solid var(--terra); transform: rotate(-45deg); }
.plan .btn { width: 100%; }
.plans-note { margin-top: 28px; color: var(--ink-2); font-size: 16px; max-width: 760px; }
.plans-note a { color: var(--terra); font-weight: 500; }
.plan-featured { background: var(--espresso); color: var(--cream); box-shadow: 0 40px 80px -50px rgba(27, 20, 17, .7); }
.plan-featured header { border-color: rgba(244, 237, 228, .16); }
.plan-featured .plan-for, .plan-featured .per { color: var(--cream-2); }
.plan-featured li::before { border-color: var(--amber); }
.plan-badge {
  position: absolute; top: clamp(28px, 3vw, 40px); right: clamp(28px, 3vw, 40px);
  font-size: 10.5px; color: var(--amber);
}

/* ------------------------------------------------------------ printables */
.printables { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); gap: clamp(36px, 5vw, 80px); align-items: start; }
.printables-copy h2 { margin-bottom: 24px; }
.printables-copy p { color: var(--ink-2); margin-bottom: 26px; max-width: 420px; }
.link { font-weight: 500; text-decoration: none; border-bottom: 1px solid currentColor; padding-bottom: 3px; color: var(--terra); }
.link:hover { color: var(--terra-hover); }
.print-list { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(14px, 1.8vw, 24px); }
.print { background: var(--paper-2); border-radius: var(--radius); padding: 26px 24px 24px; display: flex; flex-direction: column; }
.print svg { width: 100%; max-width: 150px; height: auto; color: var(--ink); margin-bottom: 22px; }
.print h3 { font-family: var(--serif); font-weight: 400; font-size: 30px; line-height: 1; margin-bottom: 12px; }
.print p { color: var(--ink-2); font-size: 15px; flex: 1; }
.print dl { margin: 18px 0 0; padding-top: 14px; border-top: 1px solid var(--line); display: grid; gap: 4px; font: 500 11px/1.5 var(--mono); letter-spacing: .06em; text-transform: uppercase; }
.print dt { color: var(--terra); }
.print dd { margin: 0; color: var(--ink-2); }

/* ------------------------------------------------------------ faq */
.faq { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); gap: clamp(36px, 5vw, 80px); align-items: start; }
.faq-head { position: sticky; top: 110px; }
.faq-head h2 { margin-bottom: 24px; }
.faq-head p { color: var(--ink-2); }
.faq-head a { color: var(--terra); }
.faq-list { border-top: 1px solid var(--ink); }
.qa { border-bottom: 1px solid var(--line); }
.qa summary {
  list-style: none; cursor: pointer; position: relative;
  padding: 26px 56px 26px 0; font-size: clamp(19px, 1.6vw, 22px); font-weight: 500; letter-spacing: -0.01em;
}
.qa summary::-webkit-details-marker { display: none; }
.qa summary::after, .qa summary::before {
  content: ""; position: absolute; right: 8px; top: 50%; width: 16px; height: 1.5px; background: var(--ink);
  transition: transform .35s var(--ease);
}
.qa summary::before { transform: rotate(90deg); }
.qa[open] summary::before { transform: rotate(0deg); }
.qa summary:hover { color: var(--terra); }
.qa-body { padding: 0 56px 28px 0; color: var(--ink-2); max-width: 680px; }
.qa-body ul { margin: 0; padding-left: 18px; display: grid; gap: 8px; }

/* ------------------------------------------------------------ sample */
.sample { background: var(--espresso); color: var(--cream); overflow: hidden; isolation: isolate; }
.sample-bg {
  position: absolute; inset: 0; z-index: -1;
  background:
    radial-gradient(60% 80% at 85% 30%, rgba(233, 163, 90, .22), transparent 70%),
    radial-gradient(40% 60% at 10% 100%, rgba(154, 67, 37, .28), transparent 70%);
}
.sample-bg::after {
  /* window-light shaft, a nod to the hero */
  content: ""; position: absolute; right: -10%; top: -20%; width: 60%; height: 140%;
  background: linear-gradient(100deg, transparent 0 30%, rgba(246, 217, 180, .07) 30% 48%, transparent 48% 52%, rgba(246, 217, 180, .07) 52% 70%, transparent 70%);
  transform: skewX(-18deg);
}
.sample-inner { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 4fr); gap: clamp(36px, 6vw, 110px); align-items: center; }
.sample-art { margin: 0; }
.sample-art img { border-radius: var(--radius); box-shadow: 0 50px 90px -40px rgba(0, 0, 0, .7); }
.sample-art figcaption { margin-top: 16px; font-size: 14px; color: var(--cream-2); max-width: 320px; }
.sample-copy { max-width: 760px; }
.sample h2 { font-size: clamp(46px, 6.6vw, 104px); margin-bottom: 30px; }
.sample h2 em { color: #f6d9b4; }
.sample-copy > p:not(.kicker):not(.email-plain) { color: var(--cream-2); font-size: 18px; max-width: 520px; }
.send-list { margin: 20px 0 40px; padding: 0; list-style: none; counter-reset: s; display: grid; gap: 10px; }
.send-list li { counter-increment: s; display: flex; gap: 14px; align-items: baseline; font-size: 17px; }
.send-list li::before { content: "0" counter(s); font: 500 12px/1 var(--mono); color: var(--amber); letter-spacing: .08em; }
.email-plain { margin-top: 22px; font-family: var(--mono); font-size: 14px; color: var(--cream-2); letter-spacing: .02em; }

/* ------------------------------------------------------------ footer */
.site-footer { background: var(--espresso-2); color: var(--cream-2); padding: 56px 0 44px; font-size: 15px; }
.foot { display: grid; grid-template-columns: 1fr auto; gap: 28px 40px; align-items: start; }
.foot .brand { color: var(--cream); margin-bottom: 10px; }
.foot-nav { display: flex; flex-wrap: wrap; gap: 10px 26px; justify-content: flex-end; }
.foot-nav a { text-decoration: none; }
.foot-nav a:hover { color: var(--cream); text-decoration: underline; text-underline-offset: 4px; }
.foot-note { grid-column: 1 / -1; padding-top: 24px; border-top: 1px solid rgba(244, 237, 228, .12); font-size: 13px; }

/* ------------------------------------------------------------ responsive */
@media (max-width: 1100px) {
  .craft { grid-template-columns: 1fr; }
  .craft-copy > p, .ticks { max-width: 640px; }
  .why-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .why { margin-right: 0; padding-right: 28px; border-right: 0; border-bottom: 1px solid var(--line); padding-bottom: 28px; }
  .why:nth-child(odd) { border-right: 1px solid var(--line); margin-right: 0; }
  .why:nth-child(even) { padding-left: 28px; }
  .steps { grid-template-columns: repeat(2, minmax(0, 1fr)); row-gap: 48px; }
  .plans { grid-template-columns: 1fr; max-width: 620px; }
  .printables, .faq { grid-template-columns: 1fr; }
  .section-head-split { grid-template-columns: 1fr; }
  .section-head-split .section-note { max-width: 620px; }
  .work figcaption { grid-template-columns: 1fr; gap: 6px; }
  .faq-head { position: static; }
}

@media (max-width: 860px) {
  .nav { display: none; }
  .site-header .bar { height: 64px; }
  .brand { font-size: 25px; margin-right: auto; }
}

@media (max-width: 760px) {
  body { font-size: 16px; }
  /* hero: portrait render first with the headline on its wall, then CTA and copy */
  .hero { min-height: 0; display: grid; grid-template-columns: minmax(0, 1fr); }
  .hero-media { position: relative; inset: auto; grid-area: 1 / 1; }
  .hero-media picture, .hero-media img { height: auto; }
  .hero-media img { width: 100%; height: min(142vw, 640px); object-fit: cover; object-position: 50% 100%; }
  .hero-media::after {
    background:
      linear-gradient(180deg, rgba(27, 20, 17, .88) 0%, rgba(27, 20, 17, .55) 22%, rgba(27, 20, 17, 0) 46%),
      linear-gradient(0deg, var(--espresso) 0%, rgba(27, 20, 17, 0) 9%);
  }
  .hero-copy { display: contents; }
  .hero-copy > * { max-width: none; }
  .hero-head { grid-area: 1 / 1; align-self: start; z-index: 2; padding: 88px var(--pad) 0; }
  .hero-copy > .cta-row { grid-row: 2; padding: 6px var(--pad) 0; }
  .hero-copy > .lede { grid-row: 3; padding: 26px var(--pad) 0; margin: 0; max-width: 560px; }
  .hero-copy > .fine { grid-row: 4; padding: 14px var(--pad) 44px; margin: 0; }
  .eyebrow { margin-bottom: 14px; font-size: 11px; }
  .hero h1 { font-size: clamp(46px, 13vw, 64px); margin-bottom: 0; }
  .lede { font-size: 16.5px; }
  .cta-row .btn { flex: 1 1 auto; }
  .fine { font-size: 13.5px; }
  .hero-caption { display: none; }

  .compare { aspect-ratio: 1080 / 1350; margin: 0 calc(var(--pad) * -1); border-radius: 0; }
  .tag { top: 12px; }
  .tag-l { left: 12px; }
  .tag-r { right: 12px; }

  .section { padding: 72px 0; }
  h2 { font-size: clamp(38px, 10.6vw, 48px); }
  .kicker { margin-bottom: 16px; }
  .section-head { margin-bottom: 36px; }
  .section-note { margin-top: 18px; font-size: 16px; }
  .section-head-split { grid-template-columns: 1fr; }
  .section-head-split .section-note { margin-top: 0; }

  #craft { padding-bottom: 0; }
  .craft { gap: 36px; }
  .ticks { margin-top: 26px; gap: 14px; }

  .strip-inner { flex-direction: column; align-items: flex-start; gap: 10px; padding-top: 22px; padding-bottom: 24px; }
  .strip-list { flex-wrap: wrap; row-gap: 6px; }
  .strip-list a { font-size: 22px; }
  .strip-list li + li::before { margin: 0 10px; font-size: 18px; }

  .bento, .bento-row { gap: 40px; }
  .bento-row { grid-template-columns: 1fr; grid-template-rows: none; }
  .bento-row > .work { display: flex; grid-row: auto; }
  .frame.fill { flex: none; aspect-ratio: 4 / 5; }
  #w-lifestyle .frame.fill { aspect-ratio: 1080 / 1000; }
  .compare { box-shadow: none; }
  #w-colorways .frame.fill { aspect-ratio: 4 / 3; }
  .work figcaption { grid-template-columns: 1fr; gap: 6px; padding-top: 14px; }

  .why-grid { grid-template-columns: 1fr; }
  .why, .why:nth-child(odd), .why:nth-child(even) { border-right: 0; padding: 24px 0; margin: 0; }
  .why:last-child { border-bottom: 0; }

  .steps { grid-template-columns: 1fr; row-gap: 36px; }
  .step-n { margin-bottom: 18px; }

  .print-list { grid-template-columns: 1fr; gap: 12px; }
  .print { display: grid; grid-template-columns: 84px 1fr; column-gap: 18px; padding: 20px; }
  .print svg { grid-row: 1 / span 3; margin: 4px 0 0; }
  .print h3 { font-size: 26px; margin-bottom: 6px; }
  .print dl { margin-top: 12px; padding-top: 10px; }
  .why { padding: 20px 0 !important; }
  .steps { row-gap: 28px; }
  .step { padding-top: 20px; }
  .plans-note { font-size: 15px; }

  .qa summary { padding: 22px 44px 22px 0; }
  .qa-body { padding-right: 0; }

  .sample-inner { grid-template-columns: 1fr; }
  .sample-art { display: none; }
  .compare .layer img { object-position: 50% 50%; }
  .sample-copy .cta-row { flex-direction: column; }
  .sample-copy .btn { width: 100%; white-space: normal; text-align: center; }
  .foot { grid-template-columns: 1fr; }
  .foot-nav { justify-content: flex-start; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition-duration: .01ms !important; animation-duration: .01ms !important; }
}
.frame-video video { object-position: 50% 0%; }